Woolworths Relaunches Earth Friendly Cleaning: Lower Prices, Stronger Standards
Woolworths has announced the significant relaunch of its popular Earth Friendly cleaning range, a move set to make sustainable home care more accessible and appealing to South African consumers.
The revamped collection hits shelves featuring lower prices, contemporary refreshed packaging, and a renewed commitment to even stronger sustainability standards across its entire product line.
This initiative underscores Woolworths' ongoing dedication to environmental responsibility, proving that eco-conscious choices don't have to come with a premium price tag.
“When it comes to cleaning and laundry products, the first priority for consumers is typically cost and efficacy, with sustainability criteria as an added bonus,” shares Rahim Hoosen, Woolworths Foods Commercial Head of Trade.
“At Woolies however, we set out to ensure our customers don’t have to compromise on any of these elements. Our refreshed Earth Friendly range offers value for money, effectiveness and impressive sustainability credentials - a minimum of 80% of ingredients used in the Earth Friendly range are naturally derived, and no harmful chemicals have been added,” he explains.
In a challenging economic landscape, Woolworths has eased the burden on consumers by shifting production of the liquid components of the Earth Friendly range to a local manufacturer, helping achieve lower on-shelf pricing while boosting sustainability credentials and uplifting local businesses.
Consumers can look forward to the refreshed Earth Friendly range, which includes: a new aesthetic design; fully recyclable packaging without compromising functionality; collaboration with fragrance houses and inspired by natural elements; and cleaning without cruelty.
Supplied by: Woolworths.
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