Woolworths bags 2 awards at the Creative Retail Awards
CAPE TOWN – At the Creative Retail Awards, in London, Woolworths won two prestigious international awards in emerging categories in digital, tech, experiential and data-driven marketing for their visual merchandising windows, and creative content for their 2018 Christmas campaign respectively.
The creative retail awards recognise and reward innovation and excellence in retail design from around the world.
The awards span a number of disciplines, including store design, surfaces, display systems, innovative technology, lighting and much more; and are judged by a panel of international industry leaders and experts.
Woolworth's chief marketing officer and interim director of fashion, beauty and homeware, Charmaine Huet said: "Our aim was to create a visual representation of Woolworths’ zero packagings to landfill journey over the holiday season."
"We wanted to align with our Good Business Journey objectives and show how creativity and innovation can be applied to avoiding the excesses of the end of year festivities, which is something about which many of our Woolies customers feel concerned."
Written by: Staff Writer.
Guzzle Media
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