Ultimate Braai Master back for Season 8
Heritage month is the perfect time to announce that the ever-popular Ultimate Braai Master will be back on screen with Season 8 from 5th February 2023.
Season 8 will again feature well-known celebrity judges; the inimitable Peter Goffe-Wood, ultimate tip master Benny Masekwameng, and a yet-to-be-revealed, exciting new host.
Season 7 delivered an audience of over eight million viewers across e.tv, eExtra and eReality. And, the show has gone global; Netflix launched Season 7 on their streaming platform in February 2022 with the show trending in the top 10 for the first four weeks.
With the ‘humble’ South African Braai now gaining worldwide recognition, Season 8 promises to be another nation-building, nail-biting showcase of the best of best.
Season 8 will officially be launched live on e.tv’s The South African Morning Show this Friday 23rd September. Both 2023 judges will be joined by Season 7 winners The Iron Tummies (Yash Singh and Taahir Abader) to discuss tips and tactics and what we can expect from Season 8.
"Another very exciting chapter in the Ultimate Braai Master journey lies ahead of us. Trace Studios looks forward to producing another series and is very excited about the sponsor partnerships that G2Connection has brought to the UBM brand. In addition, there will be a new host presenting the show this round, watch-this-space!" said Sivan Pillay, CEO of Trace Studios.
South African firm favourite Robertsons Spices is the headline partner.
“We're proud to be associated with season 8 of Ultimate Braai Master. Like Robertsons, the show was established in South Africa for creative food explorers who are as passionate as we are about a food occasion that brings everyone together - the South African braai. Through this partnership we hope to remind South Africans of two things; that Robertsons is expertly crafted for the ultimate braai and that they should never stop exploring and travelling, especially when it involves finding the perfect flavours,” said Dehné Peters, Robertsons' Brand Manager.
The associate partner for the show is Windhoek, South Africa’s premium lager. Windhoek’s Senior Brand Manager, Bontu Mulaudzi believes “the partnership with Ultimate Braai Master represents a further exploration of the relationship between beer and the culinary world.
"Ultimate Braai Master continues to push the boundaries and embraces creativity in the local culinary industry. The show’s focus on empowering cooks from all cultures and walks of life fits in well with our core brand message of embracing authenticity and real passion. We also appreciate that outdoor entertainment lifestyle is one that so many South Africans embrace – and we say, ‘here’s to 100% moments with Windhoek’ to the next Ultimate Braai Master,” said Mulaudzi.
Joining this stellar lineup of SA’s favourite brands, Makro will be stocking the Rewards Pantry.
“We are excited to be part of the Ultimate Braai Master challenge, this sponsorship is an opportunity to showcase Makro’s pantry offering - through the variety of products and ranges we have available in our stores. We hope that the rewards pantry saves the contestants time and adds a bit of convenience for the duration on the show," said Judy Gounden, Marketing Vice President, Massmart Wholesale Makro.
Isuzu, joining the Ultimate Braai Master for the long run, are thrilled to be the official vehicle partner. Isuzu will showcase its trucks and vehicle ranges that will enable us to explore remote locations. With Isuzu on board, season 8 can now drive and showcase our many hidden treasures.
Ultimate Braai Master has gained in popularity across all South African demographics and with that, interest from sponsors has grown exponentially, with these iconic brands joined by TotalEnergies, BIC and Cetaphil, making Season 8 possible.
The new season will again feature 10 teams and be filmed in the Western Cape, a province so magnificent it has dozens of accolades, such as the World’s leading Festival and Events Destination and Great Wine Capitals Global Network and is, of course, a world-famous gourmet destination. Now, with a South African twist, ‘the fairest Cape’ will host Ultimate Braai Master and will showcase the wealth of produce celebrated in the region, from free-range dairy and grain-fed cattle, to fresh grown organic vegetables from farm to braai to table.
For the latest updates, follow Ultimate Braai Master on all major social platforms, or follow #Ultimatebraaimaster and #UBMS8
Supplied by: Atmosphere PR.
Guzzle Media
