Uber Eats partners with MotionAds to advertise on delivery bikes
Before roads filled with delivery bikes during lockdown, two young entrepreneurs had spotted potential in delivery bike advertising and built an advertising tech company that digitally connects brands with micro-enterprises on two-wheels while also providing social impact.
MotionAds had its roots in signing up delivery drivers outside fast-food outlets with clipboards and landed their first campaign with just four motorbikes. Jon Berkowitz (28) and Elan Band (29) have now successfully built an innovative app to track motorbike advertising.
The app delivers measurable campaigns to brands, but also pays drivers an extra income for having their delivery box branded – and even rewards them for better driving behaviour.
The company currently works with an average of 500 drivers per month and has paid out over R3 million to drivers in nearly four years. This week it announced they’ll be working with Uber Eats South Africa which will see it scale to over 1,000 drivers in the coming months.
MotionAds provides brands with a ‘moveable billboard’ solution, digital reporting on the bike’s movement and in-home flyer drop campaigns.
The company has experienced significant growth over the past two years, largely due to the pandemic increasing home deliveries, which has enabled it to build its network of delivery drivers across the country.
“We went from working with 100 drivers, manually signing them up on street corners and tracking campaigns on excel sheets. We now have over 2,000 drivers on our app. We have signed brands such as Vodacom, Pick n Pay, Hollard and Nedbank.
“Working with Uber Eats will unlock huge growth potential for our business, and thousands more drivers. We will have access to highly rated drivers working with UberEats. This will enable us to seamlessly increase our capacity to run more campaigns, with more delivery drivers, across Africa,” says Band.
According to Uber Eats, this will create a new source of revenue for delivery people with the backdrop of inflationary pressures that come with the cost of running their businesses.
“We are excited to be working with MotionAds as our platform only succeeds when delivery people succeed. Our commitment to delivery people is to continuously find ways of helping them maximize their earning potential by helping them get the most of their time on the road,” says Charles Mhango, head of operations for SSA (sub-Saharan Africa) at Uber Eats.
Supplied by: Corporate Image.
Guzzle Media
