Types of shoppers’ retailers need to know
Consumers have been the consistent catalyst to the growth and shifting dynamics in the retail sector. While a lot of attention is paid to the availability of goods and services, consumer behaviour, needs and disposable income are major determinants of retail activity.
Shopper behaviour is defined by the fact that everyone shops to cater for different priorities. Retailers need to differentiate and understand different shoppers and consumer behaviour types and how Guzzle assists in facilitating better shopping experiences.
All this can assist retailers to increase sales and thereby record better profits.
These are the types of shoppers you need to know:
Bargain hunters
Bargain hunters are the biggest beneficiaries of the Guzzle platform. This type of shopper is always looking for great discounts and deals and doesn’t mind waiting for this to happen before buying a product of choice.
You are likely to see this type of shopper with the latest catalogues and discount coupons looking for the latest deal in town. Guzzle meets the needs of this shopper by constantly keeping the website updated with the latest deals and specials.
Browsing shoppers
In the digital space, a browsing shopper doesn’t mind going online to check what’s available and any possible deals. In the brick-and-mortar space, this type of shopper will often be found doing window shopping.
This type of shopper uses these browsing moments to plan for shopping. A browsing shopper is more than likely to buy on an organised and user-friendly digital platform or a physical store with a warm welcome, clean environment and properly organised shelves.
The Guzzle website is simple to navigate and designed so that visitors can quickly and easily access catalogues offering the latest deals and specials.
Impulse shoppers
Impulse shoppers are characterised by making shopping decisions in the moment. The appetite for shopping is often driven by emotional, spiritual and social events.
Impulse shoppers are major stakeholders of impulse shopping and are not too concerned with price as long as they are sure it’s what they want.
With page views on the Guzzle website showing at an approximate 50% increase in traffic around “pay week,” the strong site performance shows that Guzzle reaches shoppers at the point of purchase.
Informed shopper
Information is power and the retail sector is not short of shoppers who are knowledgeable and informed. An informed shoppers pay particular attention to trends, product developments and descriptions and usually checks store and product reviews.
In order to meet the needs of this type of shopper, Guzzle has put in place an information portal called Retail Talk which provides informative content pieces touching on a wide range of retail and brand subjects and developments.
Customer on a mission
Retail customer service personnel are used to seeing the walk-in and walk-out customers. This is a customer on a mission. In the digital space, the customer on a mission only clicks on products they are looking for.
This time of the customer is time conscious and wants to buy with ease. Guzzle meets the needs of these shoppers by allowing them to set up email reminders on specific products of interest. This means this shopper can buy the latest deals without wasting time.
Indecisive shopper
Indecisive shoppers are often shaped by lack of information which negatively impacts their ability to make a purchasing decision.
Guzzle has made the lives of indecisive shoppers easy by providing price comparison services and also by sorting retailer and brand catalogues into easy-to-navigate categories.
This means an indecisive shopper can count on Guzzle to help them make purchasing decisions with full information on prices, shop locations, convenience and availability.
Retailer fans
Retailer fans are shoppers who are very loyal to specific retailers. They are loyal to these retailers for different reasons such as prices, good customer service and possibly convenience.
The Guzzle website allows users to set up retailer-specific email alerts so that they are notified whenever there are new deals for their preferred retailer.
Placing a catalogue on the Guzzle website will ensure that the retailer deals and specials reach the targeted consumer segment.
Guzzle has been in existence since July 2011 and proudly stands as the only South African based (locally based team) catalogue aggregator business website which holds commercial relationships with both SA retailers and brands.
It is therefore not surprising that Guzzle now has shoppers who know and trust the Guzzle service and regularly return to find the latest
catalogues before making a purchasing decision.
Retail businesses are established to serve shoppers and consumers. By knowing the types of shoppers listed above, retailers will be better positioned to serve better and improve their sales and profit margins.
Guzzle Media
