TFG unveils new Foschini All Woman mobile app
The Foschini Group announced that it has launched a new app called Foschini All Woman to offer its fashion and beauty ranges in a single online space.
The app is a one-stop shopping channel that features Foschini's full range of fashion and cosmetics, over 75 beauty and fragrance brands from Foschini for Beauty, alongside the Donna range and products from TFG's kids' brand Soda Bloc with the advantage of a much faster online experience for women on the move.
According to TFG, the development of the app was motivated by the uptake of the Sportscene and myTFGworld apps where TFG customers engage for longer each session, and more often, in the apps than on the web.
“More than 75% of Foschini users are accessing our site via mobile – we, therefore, have the opportunity to meet them where they are, on their phones! We think our customers will love the convenience and simplicity of the Foschini App – our 24/7 store on our customers' phones,” said Foschini head of business, Bev Pallet in a statement.
“Based on international and local uptake of shopping apps we expect to appeal to existing shoppers, but also to capture new online customers and see increased time spent shopping online. We also believe that our app customer will present different product preferences.”
The app features the Foschini “Created by a Woman” series which boasts more than 50% locally-made apparel supporting over 6,000 South African jobs.
It also supports local business by making Foschini’s partnerships with South African beauty brands such as Hey Gorgeous, Skoon, Skin Creamery, Lulu & Marula, Back 2 Nature, Extract and Truth easily accessible.
“The breadth and depth of the product within the Foschini app and website is significant, but the app improves the customer journey. It is a friction-free shopping experience and unlike shopping on the web, the app appeals to customers on the move who want to navigate the store easily and check out fast, from their phones,” adds Pallet.
The app is built on the same services that power the online store, but the new channel will enable Foschini to introduce additional features and services faster.
Purchases made on the app worth over R500 will receive free delivery within three to five working days. There is also a Click & Collect option where purchases can be collected from TFG stores.
The app is accessed within the Google Play and Apple App stores.
Written by: Gabriella Steyn.
Guzzle Media
