Pick n Pay launches recyclable Cricket Super collectable cards
CAPE TOWN – Pick n Pay has announced that it has launched collectable cards in the aim of supporting the Proteas ahead of the Cricket World Cup.
Launched in stores nationwide, customers will receive a pack of two Cricket Super Cards when spending R150 until 7 July 2019.
Over the next seven weeks, customers will have the chance to collect 60 cards ranging from Proteas men and women cards to local stadium and jersey cards.
Each card has a fun fact or information on the player so that South African scan get to know the team. There is even one for the Proteas Mascot, Zac.
To easily track the collection of cards, customers can buy an album – for an extra R20 – or download the Pick n Pay Super Cards mobile app for free.
The app also brings the cards to life in 3D and lets customers play games to practice their bowling or swing.
John Bradshaw, Pick n Pay retail executive: Marketing said in a statement:: " Every badge collected on the app brings you one step closer to becoming South Africa’s Super Cards cricket captain. You can also challenge your friends, compare scores and see who smashes the most sixes to come out top."
The Cricket Super Cards are suitable for children of all ages and are 100% recyclable and include no packaging or plastic.
“We believe the Cricket Super Cards will be something for the whole family to enjoy, from children to their grandparents. Families can create special memories by sharing card facts, playing games or exchanging cards while watching cricket games,” sai Bradshaw.
The Cricket Super Cards album also includes tips and tricks from South Africa’s top bowlers and batsmen and interesting facts about the sport and players.
There are also puzzles and quizzes to test your knowledge of the game. “With school holidays around the corner, we think it will provide some fun for children,” said Bradshaw.
The proceeds from album sales will go back into the development of cricket in South Africa and will be donated to Cricket SA’s grassroots HUBS, a programme that builds regional performance centres in previously disadvantaged communities across South Africa and aims to grow and support cricket as a sport.
“We’ve always believed that doing good is good business and part of that is building our communities with grassroots development programmes. We want to have a positive impact through everything we do and are happy to partner with Cricket South Africa to encourage and provide the opportunity for more children to play and develop their cricket skills from a young age,” said Bradshaw.
Customers who complete their album also stand a chance to win two tickets to an exclusive handover of the album donation with the Proteas men and women cricket where they can also have cards signed by the players.
Supplied by: Pick n Pay.
Guzzle Media
