Lego to launch plant-based made play-set in SA this August
Lego announced that its new Ideas Treehouse playset, which contains the highest number of sustainable bricks will soon be available in SA on the 1st of August.
The Lego group first launched its bricks made of plant-based polyethene in 2018, which included botanical elements such as leaves, trees and bushes.
This new initiative form part of the company's commitment to making products using sustainable materials by 2030.
This new playset was co-designed by a fan designer Kevin Feeser from Nancy, France as part of Lego's
co-creation innovation platform, where fans can submit original builds and ideas.
Feeser's motivation for creating a treehouse stems from his passion for the great outdoors combined with his sophisticated Lego building skills.
The Treehouse is one of the largest Lego Ideas sets yet released and is a challenging build that features more than 3,000 parts and includes more sustainably manufactured bricks than any other set released to date: all 185 plants and leaves are made from more sustainable materials sourced from sugarcane.
This includes the treetop canopy, which has interchangeable sets of green summer leaf elements and yellow and brown autumn leaf elements.
The Ideas Treehouse model is available directly from Lego Certified Stores in Sandton City and Menlyn Park, or from www.greatyellowbrick.co.za.
Written by: Staff Writer.
Guzzle Media
