KFC launches its own delivery service, KFC Delivery Plus
KFC South Africa announced that it has launched its own in-house delivery service called KFC Delivery Plus, allowing customers to place their orders via the KFC mobile app or website, and secure access to exclusive offers.
The new service launches a month after the launch of KFC's WhatsApp ordering platform, which was described as a first for the local quick-service restaurant sector.
According to KFC, this new service forms part of its expansion of the brand’s e-commerce commitment and it will be incorporating the delivery service into its WhatsApp ordering channel.
“There is no doubt that much has changed in the world over the past 18 months. The nature of the various lockdowns and the need to isolate has driven a huge shift in consumer attitudes towards online ordering. This trend has been a key driver of the launch of KFC Delivery Plus – focusing on fresh and fast delivery, to all corners of SA,” says Nicholas Duminy, digital and e-commerce director at KFC South Africa.
“Our new in-house delivery service has been designed to create an unparalleled food delivery offering and not only highlights our commitment to creating a frictionless customer journey with a goal of making access to our menu easier, delivery of our delicious meals simple, and to offer users access to unique specials and exclusive offers that are not necessarily available in-restaurant,” said Duminy.
KFC notes that this new service will increase its delivery footprint and brand offering to consumers across SA.
Written by: Staff Writer.
Guzzle Media
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