Get your Marshmallow Easter Eggs fix at Game
Game recently partnered with some bloggers to produce this pretty sweet content on how they eat their marshmallow eggs and wanted to find out by the rest of South Africa what would be the best way to eat the popular marshmallow sweet treat.
South Africans have had quite strong opinions on how to eat marshmallow eggs, and which way is best. From dunking them into tea or freezing them so they can slowly pick the chocolate off, or nuking them in the microwave.
In previous years, Game has found that its marshmallow Easter eggs are a very popular item. Many consumers make sure these delicious, sweet treats are a firm feature on their shopping lists over this holiday period.
Having spoken to some key bloggers and influencers who appeal to the Game customer, it came about that many people have a variety of ways that they like to eat their marshmallow eggs.
From freezing them for an extra chocolate crack to picking off each layer right down to the ‘yolk’ and of course, those who incorporate them into larger recipes, it became clear that everyone has a different way to make this firm favourite their own.
For Vice President of Marketing at Game, Katherine Madley, she incorporates her marshmallow eggs into a chocolate drink. “I enjoy a very hot Milo drink and my husband asks me every night ‘Can I make you a volcanic?’ It’s our term for my Milo’s as I like them so hot.
"When Easter comes around and I can get my marshmallow eggs from Game, I break them up into pieces and put them on top of the drink. They melt fast and form a beautiful pattern on top of the hot drink. It is absolutely delicious!” Madley told Guzzle.
With so many Easter goodies to choose from, Game is hoping to encourage new traditions this year by sharing ideas on how best to enjoy this chocolate marshmallow treat, with 36 Beacon Marshmallow Eggs at just R64.99 in Game stores nationwide. And of course, the traditional way is also always good too. Just pop ‘em in your mouth.
Specific product callouts:
- Lindt Gold Bunny 100g – R56.99
- Lindt Gold Bunny 5x10g – R36.99
- Cadbury Fluffies 30s – R62.99
- Beacon marshmallow egg strips 3s – R12.00
- Nestlé Kit Kat Chocolate bunnies – R19.99
- Quality Street Bag 435g – R69.99
The SA retailer is also hosting an Easter egg hunt competition, where customers need to find the Secret Eggs and get their hands on R1 000 Game shopping vouchers.
Check out the clues on their social media stories and visit the participating stores to get in on the #GameEasterHunt action #GotGame Ts and Cs apply.
For more Easter deals, please have a look at the catalogue: https://www.game.co.za/game-za/en/easter-catalogue
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Written by: Gabriella Steyn.
Guzzle Media
