Food Lovers launches Hunger Month initiative to feed those in need
CAPE TOWN – Food Lover's Market announced that it has launched its annual Hunger Month initiative.
According to the company, it will be a month-long in-store campaign aimed at raising awareness and funds for meals by encouraging consumers to purchase selected partner products.
Kate Marais, head of CSI at Food Lover’s Market said in a statement: “Statistics from the latest South African Health and Nutrition Examination Survey found that 28% of urban households are at risk of being hungry, while 26% are already experiencing hunger. In rural areas, the statistics are higher at 32% and 36% respectively.”
“To us, it means that food insecurity is a real problem faced by a significant portion of our population and it’s no longer just the problem of an NGO, government or corporate - but it’s really everyone’s problem.”
This year, Food lovers stated that it hopes to reach and exceed one million meals in 2019.
Last year, the campaign raised enough money to facilitate the distribution of 733,179 meals.
Shoppers can show their support by purchasing any of the following products in Food Lover’s Market stores between 1 May and 28 May 2019 :
- 1.5kg bag of Tru-Cape Apples or a 1.5kg bag of Tru-Cape Pears;
- 7kg pocket of potatoes or onions from Wenpro;
- 1.5L Simpl. Juice;
- 3kg bag of Rugani carrots or a 750ml Rugani Veggie Juice.
Products bought will contribute the R0.90c FoodForward SA needs to provide one meal’s worth of food to those in need.
The company added that it will donate R0.90c for any burger meal sold in Market Cafes during the month of May and will donate 1% of turnover on 28 May directly to FoodForwardSA.
Written by: Staff Writer.
Guzzle Media
