Burger King launches new AR collectable cards
Retail
7 June 2019
CAPE TOWN – Burger King announced that it has launched new BK® Gone Wild collectable cards using AR technology to bring the cards to life.
Burger King® South Africa has introduced a new set of collectable cards available at restaurants nationwide, dubbed BK® Gone Wild.
The cards are supported by an application developed by bizAR Reality available to Android and iOS users.
The cards are supported by an application developed by bizAR Reality available to Android and iOS users.
Ezelna Jones, Group Marketing Executive at Burger King® SA explains that the campaign was launched with the intention of capturing the imagination of its young guests through an interactive platform and educating them about the planet’s precious animals in an engaging way.
“Alongside bizAR we were able to bring 25 endangered species to life using Augmented Reality.”
The collectables range from the vulnerable Blue Whale Shark, the endangered Giant Panda, the near-threatened Emperor Penguin and critically-endangered Black Rhino.
Anthony Eva from BizAR Reality explains that technology and, more specifically Augmented Reality, is a great way to introduce inquisitive minds to a new way of learning.
The collectables range from the vulnerable Blue Whale Shark, the endangered Giant Panda, the near-threatened Emperor Penguin and critically-endangered Black Rhino.
Anthony Eva from BizAR Reality explains that technology and, more specifically Augmented Reality, is a great way to introduce inquisitive minds to a new way of learning.
“The BK® Gone Wild App gives kids a platform to interact with animals in 3D environments, as well as learn fun facts and play educational games.”
All guests will receive a pack of three collectable cards with each King JR™ meal purchase.
Link to the App here: https://burgerkingapps.co.za/gonewild/redirect/
Supplied by: Burger King.
Guzzle Media
