Builders Expands Offering with Launch of Baby and Kids Range
Builders have unveiled its Baby and Kids Range, catering to customers with babies and toddlers.
Available at 18 stores nationwide and online, the collection features flatpack furniture and accessories designed for creating stylish, themed nurseries at an affordable price.
“The introduction of the Builders Baby and Kids range aims to give customers a starting point from which they can create a nursery, or upgrade an existing room, using easy to assemble flatpack furniture, such as cots, rocking chairs, purpose-built compactums and cupboards as well as a range of accessories, from bedding to curtains,” says Dhanisha Naidoo, the buyer responsible for launching this category at Builders.
The range also includes Builders own private brand Fired Earth Fresh Air Kids paint, which brings the aesthetic appeal to a nursery, safety, and durability.
The range includes ten colours and is non-toxic, washable, low-odour and has a durable finish.
Builders has traditionally stocked several products that would be suitable for nurseries or kids’ rooms and so by including more specific items, the retailer hopes to appeal more strongly to this customer segment.
This move follows the expansion of Builders’ pet category earlier this year. Customers who own birds, fish, cats and dogs can now also find a wider selection of products in-store and online at Builders.
Supplied by: Builders SA.
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