Toys R Us Unveils 2024’s Most-Wanted Toys for the Festive Season
As the festive season draws near, Toys R Us has unveiled 2024’s top toy trends and the most anticipated gifts for kids.
This year’s lineup promises a mix of creativity, innovation, and nostalgia, set to make holiday shopping a memorable experience for parents and gift-givers alike.
From interactive playsets to tech toys, and a growing demand for kidult collectibles, the toy market is set to grow significantly during the festive period. The toy industry experienced a notable increase of 5.7% globally over the past year, driven by strong demand for interactive and sensory-stimulating toys that align with current consumer preferences.
“We’re excited to kick off the most magical time of the year with the most sought-after toys of the season,” said Jennalee Callister, merchandise manager at Toys R Us.
“Interactive and immersive play, nostalgia and the collectibles craze have all impacted this year’s toy trends. You can expect to see surprise collectible toys and remote-controlled everything to top the list of trends.”
She added that value is one of the key drivers for this year's top toys. “This year's top picks highlight a diverse range of gift ideas for every age and interest, highlighting twenty of our standout products that will make gift shopping easy this festive season.”
“Included in this year’s toy trends are an emphasis on signature fashion dolls, action figures, diecast cars, and new popular brands in anime,” Callister said. “More than one-in-three adults purchase toys for themselves and it is with this in mind that our Fan Vault caters to these needs.”
Top 20 Toys for the 2024 Festive Season
As Toys R Us South Africa gears up for a lively festive season, here’s a look at their top 20 picks for under the tree, featuring some exclusive items:
- LEGO Creator Retro Roller Skate
- LEGO Technic Mercedes AMG F1 W14 E Performance Pull Back
- Bitzee Interactive Digital Disney Pet
- Furby Assorted
- Squishmallows Plush Assorted
- Rainbocorns Eggzania Fairy Mania Series 1
- Pets Alive Magic Bunny Surprise Series 1
- Hatchimals Alive Secret Hatch Puppadee
- Gabby’s Purrfect Dollhouse Celebration
- Barbie Colour Reveal Ballet Series Doll
- Mudslinger Extreme RC Rock Crawler
- RC Leading Big Wheel Monster RC Stunt Car
- Mavrik X Folding Drone with HD Dual Lens Camera 720p
- Paw Patrol Ultimate Fire Truck
- Beyblade BBX Xtreme Battle Set
- Reggies Monster Truck Ride-On 12V
- Bluey Beach Cabin
- X Shot Pro Series Anime Sinister Blaster
- Pokémon Scarlet and Violet Shrouded Fable Elite Trainer
- L.O.L Surprise Tweens Inflatable Dolls
From retro throwbacks to interactive pets, this collection has something for every young enthusiast this holiday season!
Supplied by: Toys R Us South Africa.
Guzzle Media
