Sunshine D launches a new brand look
Willington Group, the produces of margarine and spreads brand Sunshine D annouced that is has released a new packaging design.
Willowton Group stated that before it decided on the rebrand it first embarked on a full brand review, including taste panel sessions, to ascertain opportunities to grow the Sunshine D brand further.
Deon Calthorpe, the managing executive of sales and marketing at Willowton Group said in a statement: "The most important aspects are the improved all-round taste, mouthfeel and product experience. Changing the packaging was crucial to 'differentiating' the product from those of our competitors and also bringing new life into the brand."
"The new oval-shaped tub that resulted is both iconic and unique to Sunshine D. The new look and feel has allowed us to refresh the brand and bring new energy to it."
According to Calthorpe, the rebranding and reformulation has been well received.
“We remain committed to growing our margarine and fat spreads brands and products and will look to innovate further within the category. Ultimately, our drive is to focus on our consumers’ need for affordable great quality products that taste great. Our Sunshine D brand is our premium margarine and spreads brand and we will drive continual investment into striving to make it South Africa’s number one brand within the category.”
Written by: Staff Writer.