Starbucks to open eight more stores in South Africa by 2021
Starbucks South Africa announced that it will be opening eight new Starbucks stores in South Africa within four weeks - from mid-November to mid-December.
Rand Capital Coffee, the SA company which holds the Starbucks license noted that it has an expansion strategy in place and that six of the eight stores are plane to open in Cape Town.
Its new outlet in Canal Walk will open on 19 November. Starbucks stores are also planned for Cavendish Square, Stellenbosch, Tyger Valley Shopping Centre, the V&A Waterfront and Camps Bay.
The other stores will also open in Pretoria at Castle Gate Mall and in Johannesburg in Rosebank.
Adrian Maizey, owner and CEO of Rand Capital Coffee says that as a born and bred South African, he’s excited about the major investment into the country, as well as the significant job creation during tough economic conditions, both through employment opportunities at the new stores, and new business for contractors and sub-contractors who are fitting and equipping the eight stores.
By the end of 2020, Starbucks will have employed an additional 69 full-time employees and promoted 21, who are globally referred to as partners in the group, to foster a sound sense of equality and shared vision. This brings the total complement of permanent employees to 300.
“Starbucks is an iconic global brand, and when the opportunity arose to expand it into my home country, particularly as this is one of few remaining scalable regions where Starbucks is yet to have a strong presence, I grabbed the chance.”
Maizey notes that Rand Capital Coffee is a proudly South African company, from its ownership and employees to the suppliers and property owners who are part of the extended value chain. “We’re committed to South Africa and we intend to be around for the long-term.”
Starbucks began in 1971 as a roaster and retailer of beans, ground coffee, tea and spices, with a single store in Seattle. Today the company has grown to include more than 30,000 retail stores in 80 markets.
Written by: Staff Writer.
Guzzle Media
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