Spur Corp launches RocoMamas' first Drive-Thru in Johannesburg
The Spur Corporation announced that it has just introduced the country's first RocoMamas Drive Thru, located in Little Falls, Johannesburg.
According to the Spur group, venturing into the drive-through space is a "perfect extension" for the RocoMamas brand, which popularised the Smashburger in South Africa.
“There are widespread changes in the trading environment, as well as shifting consumer trends. These create opportunities for innovation, which include providing alternative trading channels, such as drive-through offerings, new meal solutions and expansion of restaurant formats", said Val Nichas, Spur Corporation CEO.
The new Drive Thru space is designed to create a vibrant atmosphere for both customers who drive through or choose to sit down, it features graffiti and custom-made visuals by local artists create a distinctive experience, while staying true to the bold design ethos of the brand.
“This is a key milestone in RocoMamas’ development on the eve of our 10th anniversary next year. The brand prides itself on offering customers an exclusive experience by providing interactivity through the iconic ‘Make Your Own burger’ where anyone can create their ultimate burger," said Nkululeko Zulu, COO of RocoMamas.
“We believe the ‘rockstar’ experience of our brand and the different and fresh flavours of our food and ingredients will set us apart from most traditional drive-through restaurants. We will also provide value for money offers and a redesigned menu to further expand on our successful product range,” said Zulu.
A second RocoMamas Drive-Thru is planned for Queenswood in Pretoria later this year.
Written by: Staff Writer.
Guzzle Media
