Retail success ideas for a great year
The start of the new year is also a great opportunity to reposition business plans and ambitions especially in the face of a very uncertain business environment which is being driven by the Covid-19 pandemic.
The bottom line, however, is that the demand for products and services will remain. What will just be different are the types of retail products in demand.
For retail houses, it’s all about gearing for success from the onset of the year. Among other things, retailers can rely on a reputable internet shopping site like Guzzle to reach a broader market across the country.
Retail success ideas for a great year
IT
Nobody needs to guess that we are living in the digital age. Information technology is therefore at the forefront of commerce. As a retail house, you seriously need to check what type of hardware and software you have in place.
To record real success, you need to upgrade your software and hardware. This must take into consideration key aspects of the business such as point of sales, payment options, website functionality and social media presence, accurate inventory undertaking, etc.
Train your employees and pay them well
Employees are the key drivers in retail success. Whether you have one salesperson or many, it’s important to invest in regular training. Don’t overlook the power of quality customer service which attracts customers.
Simple skills to do with warmly welcoming customers, answering the phone and even telephonic sales must be implemented. The added motivation is to pay your sales personnel well. A good commission structure will see your retail business record sales success.
Goods
The type of goods you sell will make or break your business. Carry out basic market research to know consumer preferences and what’s driving consumer demand in the retail space.
You also need to understand that selling brands rather than products is more profitable. A great percentage of consumers have brand preferences associated with a story and recognition. Avoid the temptation to stock anything.
Merchandising
How you organise your products will increase attractiveness and visibility for easy purchase.
For online stores, you can invest in user friendly online catalogues. The essence is just to make it easier for consumers to find and buy your products. Guzzle allows retailers to reach a broad clientele and caters for diverse demographics through a galore of catalogues where consumers can search for products, compare prices and make a purchasing decision.
Omnichannel shopping and speedier order fulfilment
You must not restrict your products to one sales channel. The more you spread your products on different sales channels, the better for your sales.
This is closely tied to having the ability to deliver orders, especially for online sales. Don’t let customers experience long delays in
receiving their products. The icing on the cake in this regard is competitive pricing. Being too cheap may turn off some customers just like being too expensive. Place the right value on products and you will have enough customers buying.
Instore experiences
The retail space has changed over time. Gone are the days of walk in and buy and leave. Consumers are increasing for fun and entertaining experiences in stores.
You can consider different options such as gaming, treasure hunts and even social media experience and exposure. All in all, it’s about grabbing the attention of shoppers.
Loyalty programs and competitions
There is no better way to return customers than loyalty programs and competitions. You can use the power of social media to reward loyal customers and even run competitions for customers.
The guidelines listed above if well implemented will see you enjoy a successful 2021 as a retailer.
You can count on Guzzle to help you improve your business reach to enable you to increase sale and ultimately profits.
Guzzle Media
