Raye Collaborates with H&M for Exciting Launch of Latest H&M Move Collection
H&M Move is gearing up for the global launch of its latest movewear collection on January 11, featuring an exclusive collaboration with powerhouse musician Raye.
Raye's partnership with H&M Move seamlessly merges the realms of sports and fashion with the transformative influence of music.
Aligning perfectly with H&M Move's mission to encourage global movement, Raye expressed her excitement about the partnership, emphasizing the importance of movement in everyone's lives. She sees movement as a source of endorphins and physical confidence, empowering individuals to embrace their unique ways of moving.
In the campaign, Raye takes her pre-performance warm-up to a new level, engaging in workouts and dance routines set to an instrumental version of her hit song, Escapism.
Throughout the campaign, she showcases the latest movewear, characterized by bold design elements, body-enhancing cutlines, and crafted from fabric featuring H&M Move's moisture-wicking DryMove and supportive ShapeMove technologies. The movewear is complemented by a vibrant glam look in line with Raye's distinctive fashion aesthetics.
Raye passionately advocates for the universality of movement, viewing it as a form of medicine akin to music. The campaign beautifully captures the connection between music and movement, celebrating diverse expressions of physical activity.
Henrik Kroon, the newly appointed general manager at H&M Move, expresses delight in the ability of H&M Move to inspire people globally through collaborations with world-renowned artists like Raye. The campaign also features sports legend Zlatan Ibrahimovi? alongside Raye, adding star power to the promotion of movewear.
Raye, a prominent figure in today's music scene, boasts an impressive track record with seven top 20 singles, an Ivor Novello Award, multiple Brit Award nominations, and significant contributions to songwriting for industry giants. Her independent debut studio album, "My 21st Century Blues," released in early 2023, includes the UK chart-topping single Escapism, which has achieved platinum status in various countries.
To commemorate the launch and collaboration, H&M Move has extended exclusive invitations for a live performance by Raye in London on January 24. This special event will see the music luminary enchanting the audience with renditions of her chart-topping hits.
Supplied by: H&M.
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