Puma opens new retail store in Pietermaritzburg
Puma announced that it has expanded its physical retail presence in KwaZulu-Natal with the opening of its first store in Pietermaritzburg at the Midlands Mall.
According to Lennon Naicker, the regional operations manager of Puma South Africa, establishing a strong foothold in major regional malls nationwide is a crucial aspect of their retail strategy.
"Midlands is the most prominent mall in Pietermaritzburg and with our current success among our KZN stores, pursuing the option to expand our store grid in Pietermaritzburg became an obvious decision,” said Naicker.
“Furthermore, our customer loyalty data in existing KZN stores indicated the need for Puma to be present in Pietermaritzburg with our online business also showing significant growth year on year, which currently ranks Pietermaritzburg in our top eight best-performing cities across the country.”
The newly unveiled Puma Midlands Store spans an area of 164m2 and showcases the brand's latest store concept called Forever Faster.
This concept allows Puma to present its products in an inspiring retail environment, encouraging customers to interact with the brand.
Naicker highlighted that the store layout strikes a balance between optimizing space and emphasizing product visibility, enabling customers to explore and make purposeful purchases during their shopping journey.
If you're interested in visiting, the Puma Midlands Store can be found at shop no. 106, Midlands Mall, situated at 50 Sanctuary Road in Pietermaritzburg.
Supplied by: Puma.
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