Nike launches new in-app Nike Fit feature to help you get the perfect size for your shoe
CAPE TOWN – Nike announced that it has launched a new feature in its app called Nike Fit that allows users to measure the full shape of both feet, offering the ability to know their perfect fit for each Nike shoe style by using Augmented reality.
The feature is a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms.
Nike said in a statement: "While shopping within the Nike app, there’s a moment we all face when we get close to purchasing a pair of new shoes where we ask ourselves: “What size am I?” This is where Nike Fit comes in. When you go to select your size, there will be a new option that asks whether you’d like to try Nike Fit."
"Using your smartphone’s camera, Nike Fit will scan your feet, collecting 13 data points mapping your foot morphology for both feet within a matter of seconds. This hyper-accurate scan of your unique foot dimension can then be stored in your NikePlus member profile and easily used for future shopping online and in-store."
According to its developers, the feature is available on most of the pairs of shoes on the Nike app, as each pair is different in terms of the way that fit around your foot.
Nike added that the feature is also going to make available at stores but only in the US for now.
Written by: Gabriella Steyn.
Guzzle Media
