MTN users can now use Whatsapp to recharge
CAPE TOWN – MTN announced that is has launched a new MTN Chat recharge channel that will allow customers to top up on airtime and data bundles on WhatsApp.
The company added that customers can also receive notifications and check their balances through WhatsApp, rather than visiting a website or dialling a call centre.
Mapula Bodibe, MTN SA’s Executive: Consumer Business said in a statement: "Customer-centricity is the driving force behind MTN Chat because we are taking a solution for an often-required service, to a platform we know our customers are already using, in the form of WhatsApp. MTN Chat is helping customers simply and seamlessly manage their accounts off a secure and convenient platform they already know and love."
"It’s imperative that companies focus on improving self-service experiences to retain and grow customers and this is an important step for MTN, in addition to what we are doing to upgrade our overall customer journey," said Bodibe.
MTN added that the plan is to further expand the MTN Chat channel offering in the near future.
This will see the inclusion of services such as customer support, the management of upgrades and customer accounts, receiving balance notifications and the offering of customised deals.
MTN also hopes to incorporate other instant messaging platforms such as Facebook Messenger down the line.
How it works:
Just like adding a new whatsapp contact, customers need to save the MTN Chat number 083 123 0011 to their contacts and send MTN a message saying “hi”.
Customers will be sent a link to opt-in and once they’ve opted in, they’ll be offered a menu from which to choose their preferred service.
Security is a high priority and safety and confidentiality features have been built in to MTN Chat to provide a secure means of communication. Customers interact with a single number that has a verification marker to mitigate fraud.
MTN South Africa partnered with global customer engagement company, Clickatell, to bring this solution to MTN customers.
"Our customers should be able to interact with us whenever and however they choose and working with the Clickatell team, that has much experience in this space, allowed us easily integrate MTN Chat with our existing offering. This is an exciting development for our customers and we look forward to exploring new possibilities with Clickatell in future," Bodibe said.
Pre and post-paid customers can register through a one-time-only process to get activated by means of either their credit or debit cards.
Written by: Staff Writer.
Guzzle Media
