Living Large - Instax goes WIDE for new Wide 400 camera
There’s good news for lovers of the Instax Wide print format, with the Instax Wide 400 announced as the latest instant camera in Fujifilm’s Instax line-up. The Instax Wide 400 is the successor to 2014’s Wide 300 and is the first Wide product since the Instax Link Wide printer launched in 2021.
The wide-format film, with its image size of 62 x 99mm (double that of Instax Mini film), offers the ability to capture a broader range of photographic scenes, making it particularly well-suited for group shots and landscape photography.
Easy to Use in Different Situations
Apart from the appeal of instant analogue photography with Instax’s largest format film, the Wide 400 is exceptionally easy to shoot with. A single left turn of the dial around the lens powers it onto normal mode, and once the shutter button is pressed, a photo prints out almost immediately, developing within 90 seconds.
For capturing scenery at a distance of three metres or more, users can turn the lens in the same direction to switch to landscape mode, ensuring clear, in-focus pictures. Furthermore, the camera package includes a close-up lens, allowing users to capture subjects as close as 40cm without any blurriness or focus problems.
Positioned on the front of the camera, a self-timer offers another user-friendly experience. By simply turning the lever, a sequence of LEDs illuminates, providing a timer of up to 10 seconds. Once the shutter button is pressed, a countdown begins, with the LEDs diminishing at intervals of two seconds. The charm of capturing memorable group shots is elevated with the tactile act of turning the lever and the counting down of the subtle timer sound.
Indeed, to make it even easier to take group pictures, Instax includes a camera angle adjustment accessory, placed underneath the camera for shooting without the need for a tripod. This accessory offers two different angles that can be attached according to the height of the subject. The camera also includes a built-in automatic flash with a range of up to three metres. Finally, the Instax Wide 400 is powered by four AA batteries (included), with the ability to print around 100 Wide prints.
Analogue photography fans can look forward to the Instax Wide 400 arriving in South Africa in the next few months, with a local retail price still to be announced (it retails in the USA for $150). Fujifilm is also introducing a camera case specifically designed to match the colour of the camera.
New Colours and a Refresh for Instax Mini LiPlay
There is another addition to the Instax line-up: a refresh of the Instax Mini LiPlay. This hybrid instant camera/printer will soon be available in three new colours: Matcha Green, Misty White, and Deep Bronze.
This version will include a USB Type-C charging port and the ability to update firmware through the accompanying app. It retains features such as the ability to record voice messages through a QR code on the print, and Direct Print, allowing the printing of images stored on a smartphone.
The arrival date and local retail price of the refreshed Instax Mini LiPlay are to be confirmed (the suggested price in the USA is $170). The current batch of Mini LiPlay units in South Africa are still available online and in select retail shops.
Supplied by: Fujifilm South Africa.
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