Koo launches new flavour variants to its canned beans range
Food brand KOO announced that it launched new flavour-packed variants to its sizeable canned Beans range.
The company said in a statement: "Consumers can dish up even more love with KOO this October with the introduction of KOO Baked Beans in Barbeque Flavoured Sauce, KOO Baked Beans in Chilli Wors Flavoured Sauce, KOO Black Beans in Flavoured Brine and KOO Black Beans in Mexican Style Sauce with red bell peppers."
"Both the new KOO Baked Beans in Barbeque Flavoured Sauce and KOO Baked Beans in Chilli Wors Flavoured Sauce tick the boxes of South Africans favourite flavours."
It also launched new packaging that is supposed to be visually appealing on the shelf to trigger purchase and trial.
Point-of-sale items include posters, shelf strips, wobblers, category banners and free-standing units for even greater pull.
In addition to the in-store point-of-sale, marketing activities include sampling, new recipe videos, a digital campaign and extensive social media.
KOO Black Beans in Flavoured Brine and KOO Black Beans in Mexican Style Sauce retail for approximately R18.99, while KOO Baked Beans in Chilli Wors Flavoured Sauce and KOO Baked Beans in Barbeque Flavoured Sauce retail for around R15.99.
All four variants are available from retailers and supermarkets across the country.
Written by: Staff Writer.
Guzzle Media
