Instagram to show you more adverts on the platform
CAPE TOWN - Instagram announced that it will allow advertisers to promote branded content from influencers as adverts in the feed and in Stories.
This will happen whether or not you're following a certain influencer.
The company added that influencers can go to Facebook’s ads platform to get analytics on how their post is performing and optimize their campaigns.
It also notes that the branded content ads will be marked “Sponsored” at the top of the post, and have a “Paid partnership with” message with the brand above the captions.
Instagram said in a statement: " 68% of people say they come to Instagram to interact with creators.1 With branded content ads, businesses have an opportunity to tell their brand stories through creators' voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts.
"By running ads, they'll have access to measurement and can optimize and test their campaigns against their set goals for more effective marketing campaigns. When these ads appear in feed and stories, people will see “Paid partnership with” along with the brand name on each post—which is very important for ads transparency."
Step-by-step instructions for both businesses and creators on adverts are available here.
Written by: Gabriella Steyn.
Guzzle Media
