Fresh Stop celebrates its 10th birthday

CAPE TOWN - FreshStop, a convenience retail brand in SA announced that it is celebrating its 10th birthday.

It all started in the 2000s, as food retailers – Fruit & Veg City, Spar and Pick n Pay decided to form partnerships with petroleum companies such as Caltex, Shell and BP petrol stations to open of convenience stores at each station respectively. 

In early-2009, Fruit & Veg City partnered with Chevron, now known as Astron Energy, and opened its first franchise store in Table View, Cape Town.

Three years later, FreshStop at Caltex opened its 100th store in Boksburg, its 200th store opened in 2016 in Polokwane, Limpopo and almost 10 years later, in March 2019, it opened its 300th store in Durban. 

 Joe Boyle, director at FreshStop said in a statement: “We have had a clear growth strategy in place since we opened our first franchise store in 2009 but we are also constantly evolving and looking at ways to innovate and bring added value to our customers. As a result, our growth has outpaced the rest of the fuel retail convenience industry in SA."

"Not only do we lead the industry in the opening of new stores but our stores also outperform all other fuel forecourt convenience retail brands in turnover, having reached the R2.2bn mark in 2018. s a growth sector for entrepreneurs, fuel retail continues to pay dividends."

Written by: Staff Writer.

Guzzle Media