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First Choice launches new bio-based fresh milk ESL packaging in SA

The company best known for its dairy and milk products, First Choice announced that it has launched new fresh milk Extended Shelf Life (ESL) packaging made from bio-based material.

Woodlands Dairy, the manufacturer of First Choice's ESL milk, partnered with Nampak, its extended shelf life pack suppliers, to bring this pack to market.

 The pack incorporates the new green biobased as well as biobased messaging.

 Marisa Maccaferri, marketing manager for Woodlands Dairy and First Choice said in a statement: “This relaunch is not our first in our sustainability journey. Besides all the initiatives at our mega plant in Humansdorp in the Eastern Cape, we were the first in the country to move to bio-based packaging materials on most of our UHT products."

The new ESL pack closures are partly made from plastics derived from plant-based material.

“Plant-based or bio-based materials are made from renewable resources that can be sustainably planted and harvested, such as sugar cane. Our cartons are also greener and made from more than 80% plant-based raw materials, which ensures that the whole pack is now 100% recyclable. We truly believe in reducing our impact on the environment and these new closures and packs will ultimately help us do just that.”

At the back of the new package, customers can find a QR code that will also help consumers find their nearest paper recycling bank so that they can do their part for their environment. The rollout of the new packaging will begin in the Eastern Cape, with other provinces following suit.


Written by: Staff Writer.

Guzzle Media


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