Cell C creates new lifeline bundle and zero-rated websites

Retail 1 April 2020

Cell C has announced that it will launch a new package for its prepaid customers called lifeline package and created zero-rated portals filled with content on various public-benefit websites.

This comes after the recent data price cuts from Vodacom and MTN as a result of recommendations from the Commission.

Cell C Chief Craigie Stevenson said the operators’ new prices aligned with what Cell C has been offering since 2018.

He said in a statement: " Cell C is pleased to announce that, following constructive discussions with the Competition Commission, the mobile operator’s voluntary offer to contribute to the Commission’s quest for greater digital participation and connection has been finalised,” the operator stated."

Starting 1 May 2020, Cell C will launch a free lifeline package at a bundle size to be determined. This will be accessible to Cell C’s prepaid customers.

The package will allow for direct messaging between Cell C customers via the Cell C App, in addition to the following:

Delivery conversion to SMS (SMS delivery fall back) for customers who are not on the Cell C App.
5 free SMSs per customer per day (Cell C to Cell C).
7 free Call Me messages per day.
Free basics (internet.org) access.

However, the data give to customers can strictly only be used for video streamed from YouTube, as Cell C said the platform does offer “some educational and health content”.

The Lifeline bundle will be accessible via Cell C’s USSD menu or the app.

“The platform will assist customers to view a single landing page/USSD number that directs them to promotional or personalised offers,” Cell C noted.

The operator said the effective rate will take a period of 6-9 months to implement.