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Bos brands launch new rooibos-based health shots product

BOS Brands, the makers of the much-loved BOS organic rooibos Ice Tea announced that it has launched a new range of functional rooibos-based health shots.

Will Battersby, Managing Director of BOS Brands South Africa, said in a statement: “BOS is short for rooiBOS – our magic ingredient with superfood powers. We wanted to develop a product that leverages rooibos’s unique health benefits and combines it with known functional ingredients, that deliver a specific consumer need while also fulfilling our brand promise that ‘healthy can be fun.’”

Available in four variants, each 50ml shot combines natural fruit juice and a dose of functional ingredients with the many benefits of brewed organic rooibos.

The company notes that the range is a welcome addition at a time of strong focus on health and self-care during the COVID-19 crisis and that it has already seen their Bounce Back immune booster shot attract a lot of attention. 

The four variants in the range include:

 

  • Bounce Back to boost immunity - Brewed organic rooibos, orange juice, lemon juice, ginger extract, turmeric extract and ascorbic acid (vitamin C).

 

  • Chill Out (CBD) to relax and calm - Brewed organic rooibos, 1mg of broad-spectrum hemp-derived CBD and sour cherry juice.

 

  • Let It Glow (collagen) to fight the effects of ageing - Brewed organic rooibos tea, strawberry juice, raspberry juice, grape juice, and hydrolysed collagen peptides.

 

  • Gut a Problem (probiotic) supports gut health - Brewed organic rooibos tea, grape juice, probiotics and apple cider vinegar.


“The shots are appealing to existing consumers who are ready and interested in more functional offerings, and they are attracting consumers who previously wouldn’t have considered our products,” said Battersby.

BOS Shots are sold at a Recommended Retail Price of R19,99 and are available from the Bos online store or from a wide range of retailers, including Pick n Pay.

 

Written by: Staff Writer.

Guzzle Media 

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