Best marketing campaign of 2020
Marketing is a key cornerstone of business development efforts by business enterprises.
The goal of every marketing campaign is to create and maintain demand, relevance, reputation and competition for a product or business brand.
Through well researched and implemented campaigns, consumers are guided towards a predetermined goal. These marketing campaigns are often rolled out on selected platforms which include radio, television, online and print.
2020 presented some interesting marketing campaigns from diverse creative and business industry players.
What are among the best marketing campaigns of 2020?
1. Barloworld’s Khula Sizwe
This campaign was themed around Barloworld’s Khula Sizwe B-BBEE share scheme. The campaign objective was to invoke the human spirit of sharing by simplifying the dynamics of sharing from an economic and empowerment point of view.
“What’s the point of building wealth, if not to share it?” was the theme line for this marketing campaign. Barloworld’s Khula Sizwe was rolled out on TV, radio, online film and explainer videos as well as a well-attended PR and launch event.
WATCH:
2. Tastic’s ‘#MyHeritage’
This campaign which saw Tastic Rice partner with renowned fashion designer David Tlale was created to celebrate South Africa’s heritage.
The marketing campaign involved the redesigning of the rice brand’s packaging to depict the life of an everyday South African and
celebrate the character, food texture and colours which make South Africans who they are. This marketing campaign won Gold at the PRISM Awards.
WATCH:
3. “The Great Stigma Clearance”
Cancer is a deadly disease that continues to claim lives every year. This disease is also captured in myths, misconceptions and misinformation.
To help the cause, retailer Jet launched this campaign to spread information and create awareness about breast cancer.
“30 Days of Self-care” was a quirky attempt to promote self-care, especially during the Covid-19 lockdown. This campaign was a Gold winner under the most viral campaign by an agency at the New Generation Social & Digital Media Awards.
WATCH:
4. #NedbankMoneySecrets
Money makes the world go round and it is often a hot topic in many households and communities. Nedbank launched this campaign in order to open honest conversations and dialogue around the subject of money.
Through this campaign, responsible money secrets and secrets to financial success were shared with the added benefit of new money relationships being developed.
This campaign is a gold winner under Best Integrated Marketing Campaign by an Agency.
WATCH:
5. #ShakeOff 2020
#ShakeOff 2020 was a follow up to a highly successful 2019 Shake! Up Summer campaign by telecommunications giant Vodacom.
This interactive gamification and rewards campaign involved collecting all puzzle pieces to a specific album. This campaign was done through the Vodacom App.
WATCH:
6. The #DoYou' Suzuki S-Presso launch
The campaign was targeted at automotive enthusiasts and was aimed at promoting the new Suzuki S-Presso. Perspective customers and lovers of cars were given a chance to be part of a lively and interactive Q&A where questions were asked.
The hype on social media pages saw #DoYou, #SuzukiSA and #SPresso trending on Twitter. It’s therefore not surprising that this marketing campaign won Gold at the 2020 New Generation Social &Digital Media Awards.
WATCH:
7.1st For Women Insurance
This song themed marketing campaign is aimed at addressing women abuse issues by encouraging women to take a stand and encourage one another.
The remixed My Body song provided enlightening edutainment which also challenges men and boys to put women first.
Through the power of music and this song,1 st For Women sought to change the attitudes, behaviours and beliefs which create the perfect environment for women abuse. The proceeds from the song downloads went to the 1st for Women Foundation, which has raised approximately R81 million for woman abuse causes until now.
WATCH:
While the list above is not conclusive, the marketing campaigns listed above are some of the outstanding ones for 2020 and point to the power of campaigns to address financial, health, abuse issues and also promote lifestyle changes.
Guzzle Media
