Travelstart launches its own global media division
CAPE TOWN - Travelstart announced that it launched its own ‘Travelstart Media Hub’ which will be media division used to support tourism agencies, airlines, cruise companies and related organisations with a platform to promote their brands and services to a global community of travellers.
The Travelstart Media Hub aims to deliver better advertising value by capitalising on twenty years of relationships and content and community development in the travel market.
Jerome Touze, Managing Director of Travelstart, said in a statement: "After twenty years of investing in trusted digital travel content and audience development, it’s a natural progression for us to extend our services in the media vertical".
South African Tourism, the official marketing agency of South Africa, and Norwegian Cruise Line, the third-largest cruise line company globally, are the foundation customers of the Travelstart Media Hub; the government agency and the cruise line will leverage Travelstart’s content and audience offerings to amplify their products and services locally and abroad.
Browen Auret, General Manager Brand & Marketing at SA Tourism said in a statement: ¨Travelstart is an established media partner with a deep understanding of the consumer traveller market."
"Their digital prowess and powerful audience reach will help us inspire people with meaningful and measurable sponsored content and help us fulfil our mandate of promoting South Africa as a destination,¨ said Auret.
"Travelstart is not only Africa’s leading online travel agency but is also an accomplished media partner providing a suite of profile-raising tools to engage a 50 million-strong audience of travellers, around the world. We couldn’t be happier to serve South African Tourism and Norwegian Cruise Line as our debut Media Hub customers," said Touze.
Written by: Staff Reporter.
Guzzle Media
