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Superbalist plans to show customers SA’s biggest online fashion sale this Black Friday

Last year, Superbalist.com had its biggest-ever trading day on Black Friday, reporting 115% year-on-year growth and generating over R40-million in revenue on the day. 35,000 customers shopped the Superbalist Showdown, with over 180,000 items sold. Record site traffic numbers were also reached, with 80% year-on-year growth.

For this year's upcoming Black Friday, Superbalist plans to have a Black Friday Showdown, creating SA’s biggest online fashion sale, to bring shoppers unbeatable deals in 2019. 

The company told Guzzle that since it first took part in Black Friday in 2014, sales have more than doubled each year. 

"Superbalist’s Black Friday sale includes thousands of deals on leading local and international brands across a wide variety of categories from women- and menswear to kids, teens, maternity, beauty, sports, plus-size, home and tech," said the company.

The company added that customers won't need to wait until 00:01 AM on Friday, 29 November 2019 when the five-day Superbalist Showdown officially kicks off.

"Black Friday is happening sooner for shoppers this year, with early access Black Friday guaranteed deals on selected days in November, with discounts that will not be beaten on Black Friday," said Superbalist. 

When asked if the company would be having Cyber Monday deals, it stated that it would. 

"Yes. As part of the Superbalist Showdown weekend, we will be taking part in Cyber Monday on Monday, 2 December 2019. This will then end on Tuesday, 3 December with The Final Showdown," said Superbalist. 

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Written by: Gabriella Steyn.
Guzzle Media 


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