South Africa’s catalogue aggregator turns 11
Guzzle, South Africa’s leading retail catalogue aggregation platform, is celebrating its 11th birthday this July.
Established by visionary business leaders Ric Meulemans & Oliver Bryant in 2011, Guzzle has consistently broken new business grounds establishing itself as the only South African based (locally based team) catalogue aggregator business website which holds commercial relationships with SA retailers & brands.
Guzzles phenomenal business growth over the years has been characterized by website re-designs and the addition of a host of services to assist retailers with online catalogue distribution.
The business has also attracted valuable investment interest, such as the acquisition of a stake in Guzzle by Caxton & CTP Publishers & Printers, allowing Guzzle access to Caxton’s media sales division Hive Digital Media.
From its birthday in July 2021 to date, Guzzle has sent over 40 million newsletters, with over 51 million alerts being sent to users. Website traffic between July 2021 - June 2022 includes 6,622,646 users, 6,402,607 new users, 14,297,925 sessions, 2.16 number of sessions per user, page views 107,002,023,7.48 pages per session, average session duration being 00:03:42 with bounce rate being a minimal 12.12%.
“Providing and giving print or digital catalogues a broad reach has always been Guzzle's core offering. We've had to evolve our approach over the last few years to continue achieving quality results for the many retailers that have partnered with us”, says Muntasir Bester, CEO of Guzzle Media.
To build on the business growth momentum and to give this trusted platform a fresh feel, Guzzle is set for a new look during early August. New features will also be introduced, such as updated catalogue view options, personalized content feeds and the ability to save catalogue a page to the newly created Guzzle account dashboard. In addition, because of the increasing demand for video content, Guzzle will also introduce video libraries.
As Guzzle turns a year older, retailers and business brands can tap into the opportunities that Guzzle provides for low-cost catalogue exposure in print and digital format. It’s on Guzzle, where 6,622,646 users have glued from July 2021 to June 2022.
“We got through the harshest of lockdowns unscathed as well as the looting unrest while helping our retail partners navigate through it. Times are tough for both consumers and retailers, and we are in the middle, assisting both. As always, our retail partners will continue to receive viewership from our ever-growing audience, while a host of updates will enable the audience to locate specific retailer/brand specials quicker, with a smoother browsing experience. We'd like to thank the retailers that have stuck with us through the years, as well as our loyal audience. A new-look Guzzle is on the way!” emphasized Muntasir Bester, CEO of Guzzle Media.
Happy Birthday, Guzzle!
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