Shoprite's Xtra Savings Rewards programme now has 17 million members

Retail 18 March 2021

The Shoprite group announced that its Xtra Savings Rewards Programme currently has 17 million rewards members across the Shoprite and Checkers brands in South Africa.

"The successful launch of our Xtra Savings Rewards Programme in our South African-based Shoprite supermarket chain following the success in Checkers gave rise to another strategic milestone for the Group. Our Checkers and Shoprite Xtra Savings Rewards Programme now has the largest membership base in South Africa, with 17 million rewards members," Shoprite Group CEO Pieter Engelbrecht said in a statement on Tuesday.

"The opportunities that this programme affords the Group and its valued customers are significant and to say we are optimistic with regard to the future for our business as a result, would be an understatement," he added.

The company first launched the programme at its Checkers stores in October 2019.

Following a positive response from shoppers, the rewards programme was rolled out to Shoprite one year later, in October 2020.

Xtra Savings cards can be used interchangeably at both Shoprite and Checkers branded stores, but are only applicable to the respective brand’s promotions and discounts. Customers simply swipe their rewards card at the till and save automatically.

Shoprite Xtra Savings customers will receive instant discounts of up to 40% off on everyday essentials (such as a saving of R70 on two packs of 2kg Sunlight washing powder). There will also be added benefits in the form of free airtime (for example R60 free airtime when buying Pampers nappies), and additional savings on combo deals, which are applied automatically at the till.

Shoppers can easily sign up for Xtra Savings for free via any of the following channels: