Liberty Promenade to Aid Eight Cape Charities on Mandela Day
As Mandela Day 2024 approaches, Liberty Promenade adopts a unique and creative strategy to ensure support reaches those in greatest need. The Mitchell’s Plain Mall in Cape Town is backing eight local charities vital to the community.
Introducing the Promenade Post with Purpose campaign, a month-long initiative to highlight the significant contributions of various organizations to the local communities around the mall.
Supporting these organizations is straightforward: shoppers can vote for a charity by dropping their till slips, valued at R100 or more, into the designated box at the Post with Purpose installation in the Food District from June 12 to July 15.
At the campaign's conclusion, the charity with the highest total till slip value will receive a R30,000 donation from the mall. Additionally, two participating shoppers will each win a R1,000 Liberty Promenade gift card.
Following a call to action, that saw hundreds of charities apply to participate, eight organisations were selected, which are:
- Bhabhisana Baby Project advocates for early intervention and provides interdisciplinary therapy to babies within the first 1 000 days of their life.
- Empilweni Place of healing is dedicated to enhancing the well-being of children, adolescents, and families in underprivileged communities through mental health support.
- Jap Aesthetics community outreach works tirelessly to help feed disadvantaged communities and deliver support for youth development, road safety education, and tailored assistance to those in need.
- National Rescue for Poverty and Drugs (NRPD) addresses poverty and substance abuse in underserved communities, particularly in Mitchells Plain.
- Read to Rise is dedicated to promoting youth literacy and fosters a love for reading among young children by providing them with their very first book.
- The Shumeez Scott Foundation focuses on empowering individuals with Down Syndrome and other special needs.
- Ubuntu Dance and Theatre Arts is a beacon of creativity and empowerment, providing accessible arts education, while nurturing creativity and fostering cultural understanding.
- Winners Park Football Club uplifts youth with a positive focus, keeping them off the streets and encouraging team building and participation.
Through participation, each featured charity will also gain exposure across the mall's digital platforms and within the premises at the branded installation in the mall’s Food District.
This exposure will enable the hundreds of thousands of shoppers that pass through its passageways monthly, to learn more about these organisations and explore opportunities to support their tireless endeavours.
Supplied by: Liberty Promenade.
Guzzle Media
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