Food Lover’s Market Break Record with 7 Million Meals for FoodForward SA on World Hunger Day
Food Lover’s Market announced that it has once again spearheaded a monumental effort, delivering over 7 million meals to vulnerable communities in honour of World Hunger Day. This achievement was made possible through its powerful partnership with FoodForward SA (FFSA).
Now in its ninth year, this impactful collaboration has become a powerful engine for change. Through the retailer's consistent commitment, over 100 million meals have already been distributed nationwide.
Through Food Lover's Market's annual in-store Hunger Month campaign, customers were encouraged to add as little as R0.50 at checkout, enabling everyday South Africans to continue to play a vital role, showcasing how even the smallest of donations can make a lasting impact.
This year's milestone includes a record-breaking donation of over 100 tons of quality surplus food, valued at R3.5 million—the largest single contribution ever made by Food Lover’s Market to FoodForward SA. This substantial donation underscores the retailer's long-standing, purpose-driven commitment to real and measurable impact.
“This record-breaking donation, made possible by Food Lover's Market's incredible generosity and leadership, is a powerful testament to what can be achieved when organisations unite,” says Andy Du Plessis, Managing Director of FoodForward SA. “Their enthusiastic and consistent drive ensures this massive volume of food translates directly into millions of meals, reaching those who need it most and amplifying our mission to reduce food insecurity and food waste.”
The food is efficiently distributed via FoodForward SA’s national network of over 2,500 beneficiary organisations, reaching nearly 1 million vulnerable people daily. This impactful initiative, championed by the retailer, not only alleviates hunger but also diverts nutritious, edible food surplus to create a sustainable and equitable food system.
As South Africa grapples with an affordability crisis resulting in growing food insecurity at the household level, this campaign, driven by Food Lover’s Market in partnership with FoodForward SA, stands as a beacon of hope, proving that collective effort can build a food-secure future.
Supplied by: Food Lover’s Market.
Guzzle Media
