Converse launches Renew Labs, a store to fix your old Converse shoes
Converse announces the launch of new stores called the Renew Labs to which will be one-stop shop for customers to refresh previously worn All-Stars.
This new project is the company's way of introducing sustainable innovation and extend the lifecycle of products.
Renew Labs services range from quick clean offerings to rubber sole lining repairs and colour customisation. The pop-up also allows consumers to learn more about Converse's Renew product offering while spotlighting local sustainable artisans, seamstresses and cobblers.
Converse says the introduction of Renew Labs invites customers to collaborate and contribute to its mission to create in more sustainable and innovative ways.
A Converse Renew Lab is now available in Johannesburg at Sandton City centre court from 30 April to 2 May 2021.
Additionally, Converse All Stars launched a Renew Labs virtual store on the Pacific Ocean Garbage Patch that contains around 80 million tonnes of plastic spread over 1.6 million square kilometres, with the aim to close it down as soon as possible by donating proceeds to remove the plastic waste it stands on.
The virtual store features a collection of new sustainable prototypes created by the All-Stars as part of Renew Labs.
See video here:
Written by: Staff Writer.
Guzzle Media
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