Checkers opens state-of-the-art flagship store in Brackenfell
Checkers Hyper announced that it has opened a newly revamped state-of-the-art supermarket at the Fairbridge Mall in Brackenfell on Thursday, 25 February 2021.
With a strong emphasis on fresh food and convenience, customers can look forward to a truly world-class shopping experience with an improved store layout, which makes it easier to find the foods that are suited to their lifestyle and dietary requirements.
The new store has wider aisles and seamless floors that allow trolleys to move with limited noise, making for a tranquil supermarket shopping experience.
The primary attraction of this new supermarket are the numerous in-store departments offering a variety of specialist products, including:
- A bakery stocking freshly-made artisanal breads, delicious pastries, luxury cakes, and handmade pies by popular brands Schoon and Houw Hoek Pies;
- A deli featuring a wide range of delicacies including the new and exclusive charcuterie range made by Farmer Angus;
- Stone-baked pizzas cooked in the in-house open-flame pizza oven, as well as a selection of meats and veggies expertly prepared on an imported rodizio grill;
- A sit-down sushi bar;
- An on-site food truck serving prego rolls, hamburgers, and boerewors rolls made with Checkers’ famous Championship Boerewors;
- A dedicated health and wellness section;
- An in-store Kauai serving its popular salads, wraps and smoothies;
- A chocolatier bar with locally-made, hand-crafted artisanal chocolates created by My Sugar.
Checkers Hyper Brackenfell also has a temperature-controlled wine section with wines from over 100 leading estates - more international wines than any other supermarket in South Africa - along with French champagne and the widest range of Italian Prosecco.
The room is equipped with innovative digital screens that customers can use to search for wines according to various factors, like price points, and cheese and food pairing recommendations.
The new flagship Checkers Hyper store truly is a one-stop-shop for customers with an in-store MediRite pharmacy, a dedicated outdoor section, TechX where customers can find the best tech deals, a party shop with a helium bar, a water filling station, and even a standalone pet department.
In spite of a difficult 12 months for many businesses in South Africa, Checkers has remained committed to securing its employees’ jobs.
In launching this one-of-a-kind shopping experience, the new store in Brackenfell has also created 48 new jobs, bringing the total staff complement at the store to 274.
Care packages
As part of Checkers Hyper Brackenfell’s commitment to supporting the community in which it trades, almost 600 care packages were donated to the nearby Backengate Intermediate Care facility on Thursday 25 February 2021.
This follows similar donations by Checkers to the Tygerberg Hospital, Cape Gate Mediclinic and Louis Leipoldt Hospital earlier this year as a token of appreciation for the medical and support personnel working on the frontline of this pandemic.
Parking
The new customer parking area at Fairbridge can now be accessed via the entrance at the HO De Villiers Street / Old Paarl Road crossing or the Ferndale Street / Old Paarl Road crossing.
The former parking entrances have been closed, and signage has been erected to redirect traffic to the new customer parking area.
Written by: Staff Writer.
Guzzle Media
