Apple launches new 27-inch iMac

Tech news 5 August 2020

Apple today announced a major update to its 27-inch iMac stating that it is by far the most powerful and capable iMac ever.

According to Apple, it features faster Intel processors up to 10 cores, double the memory capacity, next-generation AMD graphics, superfast SSDs across the line with four times the storage capacity, a new nano-texture glass option for an even more stunning Retina 5K display, a 1080p FaceTime HD camera, higher fidelity speakers, and studio-quality mics.

For the consumer using their iMac all day, every day, to the aspiring creative looking for inspiration, to the serious pro pushing the limits of their creativity, the new 27-inch iMac delivers the ultimate desktop experience that is now better in every way.

improved video conferencing and recording capability, the iMac now comes with a 1080p HD camera, high-fidelity speakers, and studio-quality mics.

“Now more than ever, our customers are relying on the Mac. And many of them need the most powerful and capable iMac we’ve ever made,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing. “With blazing performance, double the memory, SSDs across the line with quadruple the storage, an even more stunning Retina 5K display, a better camera, higher fidelity speakers, and studio-quality mics, the 27-inch iMac is loaded with new features at the same price. It’s the ultimate desktop, to work, create, and communicate.”

Whether composing a new song with hundreds of tracks, compiling thousands of lines of code, or processing large photos with machine learning, the 27-inch iMac, with the latest 6- and 8-core 10th-generation Intel processors, has pro-level performance for a wide range of needs.

For pros who need to push iMac even further, the 27-inch iMac has a 10-core processor option for the first time, with Turbo Boost speeds reaching 5.0GHz for up to 65 percent faster CPU performance.

The iMac features double the memory capacity for up to 128GB.

When compared to the previous-generation 8-core 27-inch iMac, the new iMac delivers:1

Up to 65 percent more plug-ins in Logic Pro X.
Up to 40 percent faster 8K ProRes transcode in Final Cut Pro X.
Up to 35 percent faster rendering with Arnold in Autodesk Maya.
Up to 25 percent faster build time in Xcode.

The iMac’s Retina 5K display boasts a total of 14.7 million pixels, 1 billion colours, and 500 nit brightness, with P3 wide colour gamut.

Also, it features True Tone technology, which automatically adjusts the colour temperature of the display to match a user’s ambient lighting.

For storage, all new 27-inch iMacs will now come with SSDs, which Apple said deliver up to 3.4GB/s data throughput speed for launching applications and opening large files.

The maximum storage option of 2TB on the previous-generation 27-inch iMac has been quadrupled to 8TB.

The entry-level Core i5 model with 8GB RAM and 256GB of storage will start at the price of $1,799 in the US.

A system with storage of 512GB will set buyers back $1,999, and swapping the Core i5 for a Core i7 will push the price tag up to $2,299.

Apple South Africa is yet to announce local availability or pricing.

Sixty-five JPEG thumbnails of various graphics displayed on the 27-inch iMac convey the idea of greater storage capacity.