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Woolworths launches all-vegan beauty products

South Africa-based multinational retail company Woolworths announced that its in-house beauty brand, WBeauty, is now 100% vegan.

The transformation to vegan beauty includes all WBeauty skin care and colour cosmetics, as well as its bath and body ranges, fragrances, nail polishes, cosmetic bags and beauty accessories.

Woolworths Beauty quality, innovation and sourcing manager, Deshi Moodley said in a statement: "Beauty Without Cruelty also promotes veganism as a more compassionate and conscious way of living. So in keeping with our Good Beauty Journey commitments, we have been steadily switching to vegan ingredients across our WBeauty bath and body and cosmetic ranges."

"This switch was a long journey in itself as replacing non-vegan ingredients with vegan ingredients required a lot of investment in ingredient and product development into ensuring that the products were of the highest quality and safe to use on skin.”

“Vegan beauty is a fantastic option if you have sensitive skin or allergies. Vegan makeup, skin and body care products are less likely to cause acne, rashes or inflammation. And of course, the major benefit is better-looking skin because the ingredients are either plant-based or synthetic which hydrate the skin, help with uneven skin tones and encourage a more youthful appearance. The products are high-quality, last longer while being kinder to the environment.”


Written by: Staff Writer.

Guzzle Media 


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