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Heineken South Africa to expand its alcohol-free range to other stores

Heineken South Africa announced that it will be expanding its alcohol-free beer Heineken® 0.0 to other retail stores to give customers more beverage choice.

This means Heineken® 0.0 is now available from an even greater range of retailers, including grocers such as Pick n Pay (with an increased grocery footprint), Checkers, Spar, OK Foods, President Hyper and wholesale partners such as Makro and Norman Goodfellas.

The company is also going to stock the beer in selected Woolworths Food stores, Takealot.com and the Bottles App. Heineken® 0.0 is also available on restaurant menus for takeaway.

Heineken® 0.0 is a great tasting and refreshing alcohol-free* beer, brewed with a unique recipe and made only from natural ingredients. The beer has a perfectly balanced taste with refreshing fruity notes and soft malty body, perfect for beer lovers.

“Globally, Heineken has seen strong growth in the alcohol-free segment and expects this to continue, driven by the global cultural trend of living a balanced, healthy lifestyle. Heineken® 0.0 gives consumers a choice for all their drinking occasions, without compromising on quality. Locally, we have seen an increase in alcohol-free beer sales, making it even more important to match this growing demand by making Heineken® 0.0 available through our valued retail partner stores,” says Jason Cox, sales director at Heineken South Africa.

*Alcohol-free beer is a classification for beverages containing 0.05% alc./vol. or less. Heineken® 0.0 contains 0.03% alc./vol., allowing beer drinkers to do more without giving up the beer they love. As an alcohol company, Heineken does not promote any of its products to children/ minors. Although Heineken® 0.0 is an alcohol-free beer; it is not suitable for persons under the age of 18. Heineken encourages the responsible consumption of alcohol, and the company shares the belief: ‘when you drink, never drive.’

 

Written by: Staff writer.

Guzzle Media

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