Twitter users can only follow 400 accounts per day

CAPE TOWN – Twitter recently announced that it has changed its settings and has added a new limit to the number of accounts users can follow per day from 1000 to 400.

The company stated in a tweet that this new change forms part of its battle against spam-like behaviour on the platform. 

Twitter's security team said in a tweet: " Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follow each day from 1,000 to 400. Don’t worry, you’ll be just fine."

 Twitter’s head of site integrity, Yoel Roth said: "We found that nearly half of all accounts who made more than 400 follows per day were churning. That amounted to more than 20 million follows each day and a high rate of blocks and spam reports."

"99.87% of Twitter users are totally unaffected by this lower rate limit. Most people don’t need or want to follow that many accounts. But some legitimate accounts, like businesses providing customer service by DM, actually do need it, and we want to avoid burdening them," said Roth. 

Written by: Gabriella Steyn.

Guzzle Media