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Say your final goodbyes to Dion Wired

Massmart the company that owns Diron Wired has finally decided to shut it down with immediate effect. 

The company said: "All Dion Wired stores will cease trading at 18:00 on 19 March 2020. Online shopping on www.dionwired.co.za will close at 8:30 on 19 March 2020. But you can still get all your favourite brands at Game.”

If users head over to Dion Wired’s website, they will see that it is also stated: “closed for business”.

This follows the Massmart announcement on the 13th of January that it had started consultations with workers’ unions over possible retrenchments at the company.

“The Massmart Group has recently conducted a store optimisation project that highlighted a number of underperforming stores in its portfolio,” Massmart said.

“Consequent to this project, the Massmart Group seeks to advise shareholders that Massmart has commenced a potential store closure consultation process in terms of section 189 and section 189A of the Labour Relations Act.”

During this time, The retailer already closed two outlets in the first half of 2019. It said at the time that Dion Wired sales had been affected by low consumer confidence, which caused a decline in customer traffic in major shopping malls.

Bloomberg later reported that the plans involved closing Dion Wired’s 23 stores and 11 Mass cash wholesale outlets, potentially affecting 1,440 employees.

Massmart’s plan to cut jobs across the company has a focus on Dion Wired and Mass cash outlets.

According to Massmart’s website, its Mass cash division consists of the following stores:

  • Jumbo Wholesale
  • Jumbo Shield
  • Rhino Cash and Carry
  • Cambridge Food

Massmart operates a range of well-known retailers in South Africa in addition to the companies listed above.

These include the “Builders” stores, consisting of the Warehouse, Express, Trade Depot, and Superstore outlets.

Dion Wired

Written by: Staff Writer.

Guzzle Media


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