Netflix to launch new streaming plan for mobile
Netflix on Wednesday in a letter to investors stated that it has plans to launch a new subscription plan which only allows users to stream content on a mobile device.
The company said it has been testing this plan in a number of countries, and it will begin rolling out the service in the third quarter of 2019.
Netflix said its mobile-only plan will initially launch in India.
The company said: “After several months of testing, we’ve decided to roll out a lower-priced mobile-screen plan in India to complement our existing plans."
“We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay-TV ARPU is low (below $5).”
Written by: Gabriella Steyn.