LG unveils the world's first rollable 4K tv

LG Electronics (LG) announced that it has officially launched the world’s first rollable TV.

LG first debuted the rollable TV model back at the annual Consumer Electronics Show (CES) 2018 in Las Vegas and has since taken two years for it to be available for the market.

The LG Signature OLED R (model RX) is able to mechanically roll up into its base and disappear from view.  LG announced that it will go on sale at seven retail outlets in South Korea and cost the equivalent of US$87 000.

The TV features a 4K 65-inch OLED display and comes with three different aspect ratio modes: Full View, Line View, and Zero View.

“LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on,” LG said in a statement.

According to LG, each LG Signature OLED R unit will have options for customisation. Customers can choose between four colours for the speaker covers — Signature Black, Moon Gray, Topaz Blue, or Toffee Brown. They can also customise the aluminium base with a personalised engraving.

Local availability and pricing have not been announced, However,  there is a limited release in South Korea for now.

Written by: Gabriella Steyn.

Guzzle Media