International discount supermarket chain Aldi launches new vegan burgers

International discount supermarket chain Aldi announced that it has launched a new high-protein quarter pounder burger made with soya and pea protein and flavoured with smoked salt to give a chargrilled flavour. 

Julie Ashfield, Managing Director of Buying at Aldi, said: “The launch of I Am Vegan is in response to the growing popularity and appetite for vegan options amongst our customer base."

“We continue to review our range to ensure that it meets the needs of our customers and we look forward to expanding it even further over the coming months.”

The first product in the range is a high-protein quarter pounder burger which costs £1.99 for a pack of two.

Written by: Staff Writer.

Guzzle Media