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Country Road launches a new clothing range for teens in SA

Australian retailer Country Road announced that it has launched its very first Teen collection, catering for pre-teen and teen girls and boys aged 8-16 in South African stores.

According to the company, its new range will have products such as Denim, its own Heritage sweats, t-shirts, dresses, skirts and swimwear.

Country Road managing director Elle Roseby said the launch of Teens is a milestone and an opportunity to hone in on a new market for the brand.

"The collection is developed with sustainability at its core, echoing Country Road’s ongoing commitment to sustainability and quality."

“Up until now, Country Road has designed for most children in a family, from newborn to kids, leaving a gap for pre-teens and teens. We’re thrilled to be launching an age-appropriate collection for a fashionably conscious generation whilst demonstrating our connection to the environment.”

The company noted that it has used sustainable materials when creating the new range such as: 

• Denim styles made from recycled fibres, meaning a percentage of the denim is made from pre-loved denim.
• All t-shirts and heritage sweats are made from organically-grown cotton.
• BCI (Better Cotton Initiative) cotton has been used in dresses, denim jackets and denim styles.
• Recycled nylon is used to create swimwear, sourced from discarded fishing nets and factory offcuts.

Written by: Staff writer.

Guzzle Media

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