The Alliance Trading company opened their first store in Cape Town in 1917. In the 1930’s the company opened their second store and changed their name to Truworths Fashion House. The chain grew rapidly and by the 1950’s over 50 Truworths stores were fully operational and the chain reached the R1 million milestone in sales merchandise.

As of 2014 they have over 500 outlets in South Africa as well as more than 5 franchise operations in the greater African region.

Truworths today forms part of Truworths International which is a JSE listed investment holding company. Truworths International has within its group Truworths, Identity, YDE and Uzzi.

The retailer bring stylish and exciting fashions to consumers of all ages, sizes and tastes. The are uniquely positioned as the country’s premier fashion retailer who cater for the youthful, quality-conscious consumer. Their merchants have extensive experience forecasting and interpreting international fashion trends which ensures that Truworths clothing is always in line with latest fashions and styles from around the world.

As a group of dynamic individuals, the Truworths team are encouraged to voice their unique opinions and ideas, which allows for great collaboration and product innovation. Their merchant trainees are the future of Truworths and they believe that by investing in their potential, they are reinforcing the success of the company. Truworths also offer a Trainee programme which provides valuable work experience for interns. This program also grooms top candidates for permanent merchandising positions within the company.

Truworths has won many great awards throughout the years, this further reinforces the unique quality and style that Truworths affords to their customers. Some of their awards include:

2010- Market retailer of the year at the Oracle World retail awards
2011- They won second place in the clothing retailer category at Ask Afrika Orange Index.
2012- Top online award
2013- Truworths (along with YDE and Identity) were placed in the top 10 for the clothing store category at the Sunday Times Generation Next award.
2014- Truworths wins first place in the clothing retailer category at Ask Afrika Orange Index.

A range of Truworths specials and deals are available throughout the year with all great deals showcased via their online and offline Truworths Catalogues. If you are a Truworths account holder, a wide range of benefits are available to you including buy now pay later options, entries into competitions as well as great Truworths clothing specials. After you open a truworths account you can receive up to R200 in shopping vouchers.

Don't delay, browse Guzzle now to view great specials and deals at a Truworths store near you.